You are currently browsing the tag archive for the ‘The Back of the Napkin’ tag.
So here’s a little secret about me. I’m not too skilled at reading. I can read, but in my free time I rarely read books. I have a short attention span and when I start books, I rarely finish them. To the best of my knowledge, these are the books I’ve actually read in the past year or two in my free time.
Sex, Drugs, & Cocoa Puffs – Chuck Klosterman | |
Personality Not Included – Rohit Bhargava | |
The Back of the Napkin – Dan Roam |
Now, I’m just starting Martin Lindstrom’s Buyology. So far, it looks like it may be a book I’ll get into. My only concern is whether Lindstrom attempts to make claims about an understanding of the brain and buying that simply aren’t completely understood at this point. So I’m skeptical but interested.